
(2024)
On WEDDING
Cinematography
A FEW THOUGHTS ON OUR INDUSTRY, RATES
AND TIPS FOR FINDING THE RIGHT TEAM FOR YOU
If you have questions or reservations about finding the right wedding cinematography team (or hiring one at all), you’re not alone and we’d love to help.
Our high school art teacher filmed our wedding in 2014, and while we are SO grateful to have our precious memories captured, in retrospect there’s a lot we didn’t know and wish we would have done differently.
Now that we are on the other side (as wedding vendors ourselves) and the wedding filmmaking scene looks much different than those early days, we’d love to pierce the veil a bit on what goes into the work we do, our unique approach to filming weddings, and why our packages are priced the way they are.
We do NOT share this information to pressure you into any specific decision or investment around cinematography, we simply share this information because we were once in your shoes, and would love to help you understand the process & rates behind wedding cinematography as a way of supporting our industry, and shed some light and understanding on what often goes unseen.
Here are a few of our takes on common wedding “myths”, our approach to our work & the rates behind it, and some tips for finding the right team for you!
(FIRST OFF)
LET’S FACE SOME MYTHS –
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We’ve all heard horror stories of this– a videographer or a photographer asking couples to do something strange and unnatural, pulling them away from their most precious moments to do something the artist hopes will look good on their Instagram, asking them to do something twice “for the camera”, and generally approaching their privileged role on their client’s wedding day with an agenda & an ego (despite their duty to serve and advocate).
Transparently, this happens. And our goal for you and couples everywhere is to not experience this. We cannot stress enough the importance of finding a team that you connect and feel comfortable with, who curiously inquires about your hopes for your day & the documentation of it, and is committed not just to honoring your vision but advocating for your experience.
There is a spectrum of wedding filmmaking styles ranging from documentary (an unobtrusive, fly on the wall approach) to more cinematic and produced (requiring more direction and collaboration to achieve certain shots), and it’s important to find out which one connects more with you as you look into different teams. There are many filmmakers on each side of this spectrum and more that are somewhere in the middle. You can usually learn a good bit by watching their films (and paying attention to how many of their shots look posed and directed versus natural and unprompted) as well as asking them how they direct on a wedding day and work with alongside a photographer.
The right filmmaker team should blend into the natural fabric of your day & team, concern themselves with what is important to you (both in terms of what you want in your film as well as how you hope to feel and experience the day), and allow you the space to be present & enjoy the moments you’re in.
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Type in “wedding film” on Youtube and we are sure it won’t take long to find a few with slow motion kissing close-ups no one wanted to see & long sweeping shots of a cake topper to music that probably plays at your dentist’s office. We hate to say it but it’s true.
We want you to know that there are alternative options. In fact, as much diversity as there is in wedding styles (from rustic boho to black tie and everything in between) there is a similar spectrum of filmmakers approaching their work with a unique style & voice.
If you want something chic and upbeat & edited like a trendy music video, you can find it as easily as something more raw and natural like the wedding scenes in The Godfather (a favorite around here). We encourage you to pay attention to the styles you connect with, reach out to those teams & ask for recommendations from people and vendors you trust!
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We get it. Imagining yourself being filmed and then ~watching~ that film can feel vulnerable. At a minimum, it’s a foreign concept to most people who aren’t models and actors, but there’s a reason why we’ve chosen to document (real) weddings rather than work on a production set.
At the bottom of it, we love filming weddings because we believe that documenting the beauty and meaning in your life matters. To celebrate what it is to be human, to reflect on what is most meaningful, to share with open hearts what we feel and see in each other, to celebrate the imperfect and unplanned as well as the moments you’ve dreamt of for years, to choose love and gratitude and togetherness despite the ease of the alternative– these are all acts of rebellion of the very best kind, and the kinds of stories we believe are most worth telling.
Our approach to wedding filmmaking is antithetical to an industry commonly perceived for being vane and materialistic. Regardless of how beautiful you & your event look, our cameras are not biased towards your immaculate place settings. You can be certain that what our hearts and cameras are centered on during your most tender moments is not “how can I make this look epic?”. Instead we ask, “what will mean the most to those in this film?”, “what will they want to see most in 40 years?”, “whose voices will they want to hear?”, and "who are they– to themselves, to each other, and to those who mean the most to them?”.
And these questions are for everybody. Good storytellers seek to honor your truth, detectives of what makes you “you”. So whether you are quiet and soulful or the life of the party or somewhere in the middle, you deserve a team that will lean into all you generously entrust to them & honor it all in a way that reflects you and what you cherish most.
We guarantee this will not only create a film that looks as good as it felt, but more importantly will connect with your heart & all those who see it.
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We first want to specify here that we adore our photographer friends and respect the hell out of the work they do. They are an irreplaceable and important part of your day and are worth every penny of what they charge.
So, please hear us when we say we mean absolutely no shade when we share that our work is objectively more expensive in both hard costs, time and labor. This does not mean that we believe our role to be more valuable – we understand that each of our roles require a unique set of skills and responsibilities that are not quantifiable, and we also do not believe that a value of a service comes down to mere expenditure. However, we’d be doing ourselves and our cinematographer peers a disservice to shy away from one important & objective truth: Our gear is easily double, triple, or quadruple the cost of photography equipment and we spend double, triple, or quadruple the amount of time in post-production.
We often work with photographers who walk into wedding days with a single backpack and a camera around their neck, while we have a four-wheeled rolling cart containing multiple hard pelican cases (one for cameras and lenses, one for our audio equipment, one for our reception lighting – aka the video alternative to flash on a photography camera, along with our drone, tripods, light stands (and sand bags for the lightstands), a bag of accessories like batteries & cables, and two additional cinema cameras we hand-carry. And these are just gear expenses– when you factor in the added cost of storage (one wedding film requires about 10x as much storage space as a wedding gallery), music licensing, drone insurance, equipment cleanings & services, etc– you can imagine how many extra hidden costs there are for cinematographers.
For the gear/equipment reason alone, we have (personally) found it impossible to successfully operate as a single-person team. While one of us is moving gear from ceremony to reception, one of us is capturing cocktail hour and celebratory moments with your family. While one of us is setting up audio for ceremony or toasts at the DJ booth, one of us is capturing the details that you, your planner and your florist worked so hard to bring to life. In all of the other moments, we are committed to capturing two perspectives of every fleeting moment worth preserving.
Because our work as wedding cinematographers requires two of us in very specialized roles (i.e. drone pilot, audio technician and editor to name a few), we also have much more expensive and limited options when it comes to outsourcing (i.e. to second shooters or editors, not to mention a lack of AI options to speed up the post-production process like those available to photographers). When it comes to post-production, we asked photographers over the years how much time (on average) it takes them to edit a wedding gallery, and many of them shared they can edit a full gallery in less than a quarter of the time it takes us to complete a wedding film. For teams that prefer to outsource some or all of their post-production process, the average cost to edit a wedding photo gallery is $150-200 (or less with AI), versus $1,000 for a wedding film (less for something more straightforward like moving pictures to music, more for edits that are more story-driven and textured with audio).
In 2020, after years of struggling to run our business with inconsistent assistants (and therefore an inconsistent experience and product) we happily decided that the best thing for both our business and our clients is a commitment from both of us as full-time career cinematographers - improving our quality of service and product, but also increasing the need to price our services higher to provide for our family as our primary income source.
We will close this by saying that our industry is always changing and we expect it to continue to do so – from social media to AI to music licensing laws, we must stay adaptable and quick on our feet. We are so grateful to create in a time where and film is more relevant and valued than it has ever been before, and we are committed to doing our part in pushing our industry forward in creativity, technical excellence and heart.
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Contrary to popular belief, vendors are not charging more for wedding services just because it is a wedding. Weddings are complex events that demand higher expectations, a more niche expertise, and involve a far greater emotional investment than other kinds of jobs or special events. There is an expectation for your vendors to nail it once (there are no do-overs for this day), and to work both completely independently as well as cooperatively with the rest of your vendor team, offering a harmonious experience that (we hope) you will hardly notice. Your wedding is a day that will be imprinted in your memory for the rest of your life, and therefore demands higher expectations from those you invite to share in it with you.
Weddings are also unique in the sense that vendors must commit to jobs 9-18 months in advance (usually on a weekend) while turning away any other opportunities for those dates (personal or professional). When we say “yes” to a couple’s wedding day, there are many “no’s” that follow. After nine years in business, we have a protected and limited availability to ensure our “yes” is a carefully considered one – reserved for opportunities we feel we are both well aligned for and able to give the best of our time, heart and attention to.
The work days themselves are also unique in the sense that vendors (specifically cinematographers and photographers) are often on their feet for 8-12+ hours with no breaks (sometimes without the ability to use the restroom or eat), carrying heavy equipment, surrounded by a large number of people in unpredictable conditions, and capturing once-in-a-lifetime moments that cannot be recreated.
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It’s not just about capturing great imagery – it’s about anticipating & knowing how to do this in an incredibly ever-changing and unpredictable environment, in a way that is unobtrusive & respectful of those you are sharing the space with (namely the couple and the team they’ve hired to document alongside you), and considerate of the emotional impact of the moment at hand. This is not a production set – this is a wedding day, and should be treated with a special level of care and consideration not required in other types of jobs or events.
The end result should be beautiful, well-lit, and honoring imagery of the people in it without compromising the emotional tone of the moment and those you shared it with. Seasoned wedding industry cinematographers and photographers are trained in this unique art.
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These are honestly great options to consider if hiring a professional wedding filmmaker is not a priority for you. However, you definitely won’t receive the same end result and we’d love to speak to why!
First and foremost, while there are many costs that go into a wedding film package (that we speak to transparently below!) the greatest value within a wedding film investment is in the final edited product (the ~10 minute highlight film you receive). This film is not only the product of the long day of filming we share together– but over 80 hours of full-time editing behind the computer, months of prep-work to learn who you are and what’s important to you, years of experience and investment (in gear, education, etc), and countless business & legal costs to ensure we do this well & safely for all involved. Arguably most importantly, this does not account for the endless & unquantifiable internal work necessary to see and tell your story with care, love, respect, mutual collaboration and discernment.
This part of the process– the most valuable and critical of the creative journey for us– is not something content creators embark on. They will load your camera roll with clips of your special moments and make some quick edited reels for social media (which is amazing!), but the story building – the weaving and piecing together of themes, emotions and narratives – is absent from their workflow & offerings.
Content creators (and those with a camcorder) are also not typically trained in capturing audio, dramatically reducing the playback quality of your vows and toasts or at worse rendering them useless (depending on the audio conditions of the space, mic/speaker setup, etc). They are also much more limited in lighting & lens versatility, and more importantly the orientation of their footage. Because your footage will be shot in vertical orientation (contrary to the horizontal orientation of standard televisions and computers for playback), there are concerns for the timelessness and ease of access to watch this footage in the future. If you are hiring a content creator to showcase the footage of your day in motion for social media sharing, this will absolutely suffice– but if you are looking for a more timeless and quality portrait of your love story, we recommend allocating your budget to someone who is equipped in the multifaceted art of filmmaking.
(SO)
How does all of this play into your approach & pricing?
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Our only agenda is for you to lean into every moment on your wedding day and receive a film that reflects how it all felt. We aim to create heirlooms that stand the test of time and help you see & preserve what is most meaningful in your life – for both you and your loved ones to turn to for generations to come.
We have built our business on the belief that there is no room for ego or selfish intent in this industry– we create for our couples. The only accolades we care to receive are handwritten love notes from you or your family members (all of which are currently hung on our office walls) – not from big publications or an applause on social media.
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We could (theoretically) take on double the amount of weddings than we do right now, outsource our editing and work off of cookie-cutter blueprints, deliver faster & probably have more time. There are teams that do this (very well!), but transparently this isn’t our approach.
We consider our job to be just as relational as it is creative and technical. We love knowing the couples we work with and all the little quirks, relationships & roadtrip playlists that make them “them”. We like this because we are relational beings, but also because we love to tell stories. And here is the thing about storytelling – we can’t tell your story without knowing you, and we can’t know you without spending the time. We take on a limited amount of weddings each year because we simply want to spend the time. We both left our jobs years ago (Dave as a career firefighter & Caitlin as a marketing manager) to do this work full time because we love pouring into our couple’s stories with the best of our energy. We don’t want to simply “film weddings” – we want to dive in head-first to your story, feel it deep in our soul, tell it in a way that honors your truth & becomes a tangible part of your family legacy.
However a good film should never be at the cost of your once-in-a-lifetime wedding day experience, which is why we pride ourselves protecting and advocating for your presence and enjoyment on a day that only happens once.
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We believe the best wedding films are an honest and enduring glimpse at who you are and how you love, rich with history and promise and the voices of those who love you – not just an epic highlight reel of the aesthetics or slow motion portraits at golden hour (although there are no doubts those are going to be incredible additions to the story!).
We take our time immersing ourselves in your story, drawing themes from all the words shared over your wedding weekend and marrying them with music and imagery to bring you on a journey. We will give you a birds eye view at the legacy you are building, the loving souls that are a part of it, and encouragement and promise for all the days ahead.
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We’ve been filming weddings for 10 years now, and in SO many ways our “year one” could not look more different than our “year ten”. The way we show up to wedding days is different, our client experience is different, the gear we show up with is different, our vendor teamwork is different, our filming and editing approach is different – and because of this, our pricing is different.
We’re so thankful for the couples that invested in us when we were in that early growth stage and had grace for our mistakes – mistakes we have since learned from. We take pride in the fact that we no longer experience wedding day panic for the gear we don’t have, the uncertainties of working with new vendor teams or at new locations, or insecurity in our ability to anticipate moments or prepare for what’s next without compromising the moment.
We’ve invested many years and dollars into our gear, equipment and post-production process to mitigate risk and offer a consistent product our clients can trust and excitedly expect. We shoot in teams of two to ensure we don’t miss a moment (often from two angles), and have backups for our backups (when it comes to cameras, audio sources and storage). We never show up without a detailed timeline and completed questionnaires with all of your key details (from addresses and schedules to the important relationships in your lives, moments and details to look out for, your favorite music, etc), and take the time to meditate on these things so we can capture not just the “stuff” of your day but the heart of what it means to you.
When the day is finished, we take home your precious moments on our cameras and memory cards and protect them both thieves and technical malfunction (both are a risk in this work that seasoned vendors act and pay to protect against), and begin our 80+ hour post-production process to preserve, honor and elevate the memory of your day for years and generations to come.
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We bought a new camera rig last year and it cost us about $30k, split over 12 months. This is one of four we take to each wedding, and we upgrade at least one of these every two years. Our many memory cards, batteries and editing hard drives cost about $800/each, and we pay for quarterly camera & lens cleanings to ensure everything we bring to your wedding is in perfect working order.
Insurance and taxes are more expensive (about 30% of what we make annually), and that doesn’t account for personal necessities like healthcare. We pay to legally license all of the songs in our films (typically ranging from $250-750 per film) because it honors the contributing artist as well as ensures our films are safe to live on the web & social media without legal implications. After your wedding day is over, we back up your wedding in at least 3 safe locations and our office closet is filled with more hard drives than we can count. We give our clients an accessible online roadmap of what to expect during every part of their process with us (from online questionnaires & payable invoices with reminders to delivery platforms that allow you to play back your film for years to come with ease) and they love the convenience of it. We pay for this out of our package fees too!
All this being said, after we’ve given Best Buy & the government half our money (kinda kidding), your questionnaires are submitted, your venue has our liability insurance on file, your footage is backed up in more places than it really needs to be (we are guardians of your moments, remember?) & we’ve paid out the artists for the bangers in your film (lol) – we take home a fraction of the rate you see on our packages page. Whew– getting transparent here!
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I know we don’t have to tell you how many costs are embedded in the choice to have a wedding, and we understand that wedding cinematography is one of the things you can choose to do without.
If you are here that means you are thoughtfully considering the investment, and for that we are so excited! We want to affirm this by sharing that cinematography is one of the few investments that will outlive everything else from your wedding day (florals, food, decor, and even the attire and venue) and will only grow in value as the years pass.
More than the memory of the wedding itself (albiet valuable on its own), we consider our films to be more than just a “wedding highlight” as they speak to a much larger story at play– one that began long before the wedding day and will continue long after.
Your wedding film won’t just preserve the memory of first dances, pretty dresses and ceremony tears. It will speak to a legacy of love you are building together with the support of those you hold most dear– the story of a father’s heart when he first held your hand and how it’s all he could think about walking you down the aisle, a mother’s pride seeing her son become a husband, friends showing up to you with authentic joy as you have shown up over the years for them, a grandparent’s wish for the next generation. It will preserve vows that speak to your courage and resilience and bring hope to future generations that love is worth fighting for.
I LOVE THIS and want to invest in my dream team, but sadly MY BUDGET isn’t there. ANY ADVICE?
Yes! We want to help you find the best possible cinematographer fit for you and your budget – whether or not that is us. We are certain that wedding cinematography is an investment that grows richer with time (and one that you will not regret), but we also understand and support couples doing what is best for them & their finances all things considered.
Let us start by saying that even if you don’t have the budget for your dream team’s listed packages, it doesn’t mean it’s impossible for you to work with them. And if it doesn’t work out, we would love to help you find a team that aligns well with your hopes & budget! Here are a few tips to help you find the right team for you.
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A few that we recommend are: Do you shoot and edit the wedding, or do you hire out either of these roles? What is your shooting style? Do you have more of a fly-on-the-wall/documentary approach, a more directive approach, or a balance? What does your pre-production process look like (i.e. how do you prepare to shoot the wedding day and know what we want in a film)? How does the music selection process work, and are the songs copyrighted/licensed? How do you work with my photographer and other vendors? How do you approach and incorporate the audio elements from our day (vows, toasts, etc)? What does your overall process look like (from booking to film delivery)?
Before asking these of the cinematography team you’re inquiring with, we recommend asking yourself these questions first. What are YOU looking for in a cinematography team? What are your ideals and non-negotiables? What are you willing to compromise for budget? This could help you find a team that specializes in what you are most after!
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If you have your heart set on a team whose packages are outside your budget, be honest with them & ask if they offer custom packages in your range. Tell them how much you love their work, why it feels set a part to you & why you personally connect with it. Tell them the budget you are working with (and be specific), and ask if they offer custom packages in (or closer to) that range. If they are able to, they can pitch you a package that is fair for both of you. If they can’t, thank them for considering and ask if they have referrals in your budget range.
As vendors, we will tell you how much we LOVE working with couples who enthusiastically connect with us and vice versa. This is abundantly life giving. We want our time and art to be properly compensated for (of course), but it’s not always just about money (it is just as important to work with people who fuel our creativity & see beyond the transaction), but|please note that not all wedding vendors have the financial ability to do this (and this is especially true during high season (April-November in California), and on weekends (Fridays, Saturdays & Sundays).
If you haven’t set a date or location yet, it could be worth asking about pricing differences for low season or weekdays and planning it around your dream team’s availability as this can save you a lot of $$ on not just videography/photography but venue & other vendor teams too! Additionally, many vendors (ourselves included) are more than happy to accommodate payment plans upon request. We have worked with many couples who pay monthly throughout their engagement to help ease the financial impact of larger lump sum amounts.
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Most of the California based cinematographers we refer (whose experience, filming/editing approach & package offerings align most with ours), commonly range between $8,000-20,000 (typically varying by years of experience, quality of gear, storytelling style and where they are based within the state). In our first year of doing business (right out of college and beginners to the wedding industry), our packages started at $2,000 and this barely covered our (very basic) gear, insurance, taxes and a (very modest) rate for our time. They have increased with experience as our process & gear has improved and developed, and as we have both transitioned to making this our full-time careers.
It is very possible to find a team on a budget below our competitor’s ranges above. A few places we recommend looking are: asking the team(s) you connect with if they have any recommendations in your range, asking married friends for their recommendations (as they can provide firsthand accounts of their experiences!), looking through social media accounts (hashtags and location tags are your friends here!), as well as wedding directory sites like lovestoriestv, weddingwire, and the knot (which often have filters for location & budget ranges).
When it comes to finding the right fit (for your budget, day-of experience & end product), we recommend asking questions, getting really familiarized with their work (paying special attention to how you feel when you watch their films, what moments are prioritized & if you can imagine yourself in them), and ideally getting on the phone or meeting up to make sure your personalities and approach align.
We believe there is more than enough room in our industry for everyone to succeed, and we love doing our part to match every couple with the right filmmaker and vice versa – so please let us know if you are looking for something specific in style, approach and/or budget so we can refer our friends to you!
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There are a ton of ways to get creative with your priorities around video. If you know that you’re big on Super 8 film footage and would like to have your vows to look back on (and may be okay with compromising some other things like digital footage and some reception coverage), it could be worth asking about a simple Super 8 only film with a team who can record your vows to accompany the footage. A simpler film package with shorter day-of coverage could save you big! If this isn’t your cup of tea and instead you really want just ceremony and toasts recorded well, or a raw footage only package (i.e. no edits, your team hands over the files to you after the wedding), this kind of package/coverage would also save you a lot of money but ensure you have the important moments of your day captured to both look back on for years to come & provide the option to hire an editor later.
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Weddings can be expensive and we understand that so many aspects of a celebration like this are a luxury, not a right. Most people are planning on a budget, and more importantly asking themselves important questions on how they want to celebrate (and how they don’t). There are a million ways to celebrate the beginning of your married adventure together and it’s one of our favorite things about what we do and the celebrations we get to be a part of– there is something for everybody, and all of it tells a story about who you are & what you value.
With all this said, our best piece of advice is to make budget decisions around your values & priorities rather than what is expected or traditional to the industry, and remember that there are certain “wedding” investments you can make that long outlive the wedding day itself.
If you’ve made it this far, thank you! We hope that this information was helpful and serves you in the rest of your wedding planning journey. And more importantly, we hope that whoever captures your day will take care of your moments & your film story as if it were their own. We are confident that they will be so fortunate to share in your moments with you and create an heirloom we know you will forever cherish!
Warmly, Caitlin & Dave
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HAVE A QUESTION?
Feel free to reach out to us at any time at
hello@ironandfern.com